COLGATE NU GEN BRUSHES

Toothbrushes have been sold the same way for the last 213 years. But, with sales plateauing and limited standout within the oral hygiene category, we needed to do something different. 

We discovered that African youth use toothbrushes for so much more than just brushing teeth. From hair care and styling, to sneakers and gaming, toothbrushes have found an unexpected place in popular culture. 

As the experts in brush sizes, bristle textures and angles, we connected Colgate to culture and extended our range.

Introducing Colgate NuGen – new brushes for a new generation.

NuGen is a set of 3 bespoke brushes specifically crafted to answer the cultural needs of African youth. 

EdgeBrush™ : A hair-parting pick with ultra-smooth bristles to style baby hairs. 

KickBrush™: A brush with soft bristles and an extra firm grip to keep kicks looking fresh. 

GameBrush™ : Firm, V-shaped bristles and a 30˚ angled head to take gaming gear to the next level.